Mission

We clean up after ourselves.

Deliveries in e-commerce have a carbon footprint. That's why we support pioneering companies that remove carbon dioxide from the air.

Together, the participating companies have...

Removed more than thousands of tons of carbon from the atmosphere
Delivered carbon neutral shipping for more than millions of orders.

Here's how it works: For each order we receive, a formula is used to calculate the estimated shipping emissions. Based on these estimates, a portion of our revenue goes to companies that have been audited by Carbon Direct researchers. These companies use the money to remove the amount of carbon dioxide that our transportation has created. Any additional funds will go towards further development of technology for the removal of carbon dioxide.

Let's meet some of the companies that are removing carbon from the sky.

Grassroots Carbon

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Grassroots Carbon helps livestock farmers change land management practices to improve soil and ecological health, allowing more carbon to be captured and stored in the soil.

DroneSeed

DroneSeed reforests land affected by forest fires by combining old methods with new technologies to mitigate the increasing loss of forests due to climate change.

Our mission

1. SUSTAINABLE PRODUCTION

We use reforested beech forest that is made into Lyocell in a closed system that saves and recycles water.Our material emits 56.49% less carbon dioxide into the atmosphere compared to cotton.

2. COMPENSATE PRODUCTION

Even if the harvest is at a slower rate than the natural growth of beech, we want to make sure we give back more than we take. That's why we create new resources by planting trees. Trees are very important because they store a significant amount of carbon dioxide over their lifetime and help cool the planet by lowering air temperatures.

3. MAKE THE WORLD A BETTER PLACE

When you place an order with HIT THE HAY, you don't just get great bedding and towels, you literally make the world a better place. Each year we donate 1% of our proceeds to WaterAid, read more below.

Our vision

"With great power comes great responsibility" Who said it first? Was it Voltaire or Peter Parker's uncle Ben? Either way, we believe that as a company we can do many good things in the world. Not only by offering great and innovative products to you the customer, but also by using the power of bringing people together and actually helping those who are not so fortunate.

By supporting us you will not only improve your sleep, you will also be contributing to a more environmentally friendly alternative for bedding and at the same time helping to make the world a better place.

We love planting trees

Trees are amazing. You can build houses out of them, rocking horses, guitars and now you can even make bedding out of them. But they're also important for our planet, so it's important that we plant more than we harvest.#teamtrees

100% Climate Neutral Packaging

We have worked with AVISERA® to make our packaging 100% climate neutral and FSC® certified.

20 times less water

By choosing Lyocell bedding instead of cotton, you save up to 20 times more water. We also donate 1% of our proceeds each year to WaterAid, which helps people in need gain access to clean water and sanitation.

Climate-compensated shipping

We calculate the freight emissions and ensure a high-quality carbon dioxide removal to neutralize the freight's impact on the environment.

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Trees Planted

Free shipping over €150/$150/£150

Free shipping and exchanges available.