Our mission


We use reforested beech wood that's made into Lyocell in a closed-loop system that saves and recycles water. Our material emits 56,49% less CO2 into the atmosphere compared to cotton.


Even though the harvesting occurs at a slower rate than the natural growth of beech we want to make sure that we are giving back more than we take. So we create new resources by planting trees. Trees are quite important since they store a considerable amount of carbon dioxide within their lifetime and help to cool down the planet by lowering air temperature.  


When placing an order at HIT THE HAY you don't just get awesome beddings, you are literally making the world a better place. Every year we donate 1% of our revenue to WaterAid, read more below.

Our vision

"With great power comes great responsibility" Who said it first? Was it Voltaire or Peter Parkers Uncle Ben? Anyway, we believe, that as a company we can do a lot of good things in the world. Not just by offering great and innovative products to our customers, but also by using the power of bringing people together and actually help those that aren't as fortunate.

By supporting us you won't just improve your sleep game, you will also contribute to a more eco-friendly alternative for beddings and at the same time help make the world a better place. 

We love to plant trees

Trees are awesome. You can build houses with them, rocking horses, guitars and now even create beddings out of them. But they are also kind of important for our planet so its crucial that we grow more than we harvest. #teamtrees

100% Climate Neutral Packaging

We have partnered up with AVISERA® to make our packing 100% Climate Neutral and FSC® Certified.

20 Times Less Water

By choosing Lyocell beddings instead of ones made of cotton you save up to 20 times as much water. We also donate 1% of our revenue each year to WaterAid, helping people in need get access to clean water and proper sanitation. 

Every year we donate 1% of our revenue to WaterAid

WaterAid is an international organization that works for a better world where all people should have access to clean water and sanitation. Every year, they change the lives of millions of people through improved access to clean water, sanitation, and hygiene in the world's poorest communities. 

The donation can for example help with educating hygiene educators in Bangladesh, give people access to clean water or pay for a hand pump in a village in Nepal.

The consequences of lack of clean water, sanitation and hygiene are terrible. Every day 800 children die, just because they don't have access to these basic needs.

Make a difference - Order now

9082 trees planted